Creating evergreen content that ranks will not only improve the search engine ranking position of the brand’s page, it also pulls traffic onto the startups’ webpage - which can then be directed towards a specific action. The actions could be clicking the ‘sign-up’ page or push readers to subscribe to a newsletter. Building on content with various engaging points with the intent of pulling high traffic are good triggers to generate leads. But the quality of the content is a big dependent factor, as readers tend to shift away from an article or a blog if they find the content to be too time-consuming and difficult to read. Moreover, it’s also known as the timeless piece on the blog that will keep your blog ranking high in the SERP. The first phase of creating an evergreen content is finding out the prerequisites to qualify as evergreen. The second requirement is to make sure the content is SEO-friendly and will rank on SERP. Therefore, you’ll have to go deeper into understanding Google Analytics to know what’s going to make your write-up work.